Ushering in digital streaming
PRODUCT / MOTION – 2015
Apple is widely known for being a hardware-focused company but music has always played a key role in their personality. Shortly after Beats Music launched, Apple shared our vision of streaming audio and acquired us along with our sister company – Beats by Dre.
I worked closely with our newly formed design team (Beats + iTunes) on several projects and features that helped launch Apple’s first streaming audio product across multiple platforms – MacOS, iOS, Android & WatchOS.
** not a typo, we launched on Android.