Apple Music
Ushering in digital streaming

PRODUCT / MOTION – 2015

Apple is widely known for being a hardware-focused company but music has always played a key role in their personality. Shortly after Beats Music launched, Apple shared our vision of streaming audio and acquired us along with our sister company – Beats by Dre.


I worked closely with our newly formed design team (Beats + iTunes) on several projects and features that helped launch Apple’s first streaming audio product across multiple platforms – MacOS, iOS, Android & WatchOS.


© TONIO ALUCEMA – ALL RIGHTS RESERVED