Watch Together
Connecting people in fun and engaging ways.Messenger launched as a standalone app in 2011 and since then, everyday there are more than 150 million video calls and more than 200 million videos shared on the platform. However, there’s still quite a bit of social friction when video calling someone and in most cases is seen as highly utilitarian. We wanted to blur the line between utility and fun to encourage new ways of spending quality time together.
Facebook Messenger | 2018—2020
I joined as the sole designer on an ambitious team who shared a common goal—to help people build deeper, more meaningful relationships
I joined as the sole designer on an ambitious team who shared a common goal—to help people build deeper, more meaningful relationships
Help build deeper, more meaningful relationships.
“ ...we’ll eventually run out of things to talk about and then it can get a bit awkward ”
— Journal study participant
While video calling friends and family, it’s difficult to have shared experiences that would naturally happen together in person while hanging out so we wanted to create an engaging co-watching platform that allows you and your friends to browse and watch synchronized videos together at the same time.
We leveraged both quantitive and qualitative research/learnings as much as possible and used different forms to learn early and often. These learnings played a crucial role and informed how we navigated between each milestone.
— Country Cluster Testing 🇦🇺 🇹🇭 🇻🇳 🇺🇸
— Rolling Research
— Focus / Lab Studies
— In-Home Journal Studies
It takes a Village...
My role as the sole designer on the team was to work closely with team leads (PM, EM, DS, UXR) in developing a roadmap and strategy while shaping the vision through. This meant zooming in/out often in order to help provide guidance while also working alongside our team of engineers to execute.
Clarify/advocate user needs
Align KPI/Goals with product vision
Work closely with each team discipline and crystallize proposals/solutions
Generate diagrams, sketches, high fidelity explorations and prototypes to provide guidance