Pinterest Discovery — Helping connect people to ideas
I’ve worked with both the Explore and Search teams at Pinterest which are both strong drivers of discovering new and existing content.
PRODUCT – 2016
We dedicated a tab for Explore to showcase the different ways people can use Pinterest by presenting collections of curated content. We partnered with brands and influencers while also experimenting with algorithms to auto-generate collections. This was a huge cross functional effort across multiple teams within Pinterest who I really enjoyed collaborating with.
IDEAS WITHOUT BORDERS
Explore launched globally but we curated localized content for United States, Japan, Germany, Brazil, France and U.K. Our rag-tag international curation teams did a great job researching and finding content from influencers in their specific region.
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COLLECTIONS / ARTICLES
We felt an editorial style approach to the interface would feel familiar and be easier to consume. We wanted the experience to feel kinda like a Pinterest magazine... but tailored to you. Another key focus in the early stages was to keep these collections as flexible as possible to accomodate different media types. Once we launched, Explore was also used as a launch pad for our video platform which allowed partners to expand their brand presence.
“like a Pinterest magazine... but tailored to you”
EXPLORE LAUNCH PROMO
* I didn’t produce this spot, only consulted on the direction with our Brand team